Good for your hair. Good for the planet. New to Blu: Biolage RAW.

So what is Biolage RAW? RAW is a wholesome alternative to non-salon products that can be damaging to your hair. The products are 70% to 100% of natural origin, and contain no sulfates, silicones, parabens, or artificial colorants.

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What makes Raw different from regular shampoos? Regular shampoos and made of sulfates , silicones, catlonic polymers, and fatty alcohols. Raw is made of all-natural ingredients, including plant-based components, fatty amine, natural oils, and natural clays and waxes to condition the hair. This break-through formula acts in the same way regular shampoo components would – without damaging your hair or creating build-up! 

What does it mean to be of natural origin? Biolage considers ingredients to be of natural origin if it is unchanged from its natural state, or has undergone very little processing. If it still retains 50% of its natural molecular structure after processing, it meets Biolage’s standards as a natural product.

So go au naturale with us! Ask your stylist which Biolage RAW product would work best for you at your next appointment!